If you missed Part 1 of 'Our Story', we suggest you first read how everything started here. Part 2: From that initial experimentation, interest grew further and great customer feedback continued to be received. There were plenty of challenges and interruptions along the way, but we'd started something now, we had to see what might happen next! It has been an amazing learning experience – with lots of hard work and an enormous amount of time put in! We knew however that Kunzea was something special, something Tasmanian, and clearly something that people wanted. Our aim was and still is, to deliver excellent customer service, and for us to remain as a very small Tassie business. It is not our intention to mass produce and be in every store and pharmacy on every corner. Like us, most people value and want to support small businesses. Our early tests and trials, along with advice from our Kunzea grower, suggested we should offer strong products. So from the very start our plan was to develop products that were consistently strong across all our topical range. This means that no matter which of our topical products a customer prefers, they’re getting an ‘extra strength’ concentration of Kunzea oil. This is a major point of difference for us compared to other brands, and one that we’re very proud of offering. Customers regularly provide feedback that they can tell a difference with our stronger products to others they've tried. While continuing to juggle our other jobs and lives, Kunzea Tasmania has steadily grown and developed. We’ve expanded our product range over time in response to customer feedback and ideas, and have a wonderful following of loyal customers who value our products and our small business. We’ve continued handmaking everything ourselves, and while we'll need some help soon, our intention is to continue to be the primary product makers. We are humbled and surprised every day with the wonderful feedback we continue to receive through website reviews, phone calls, emails, visits to our stall and many repeat purchases. Looking ahead, Michael hopes to retire from his regular job, allowing a bit more balance with home life and supporting Kunzea Tasmania. We look forward to updating you more as our little business continues to evolve. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
October 2024
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